Thing > Intangible > ItemList > BreadcrumbList

A BreadcrumbList is an ItemList consisting of a chain of linked Web pages, typically described using at least their URL and their name, and typically ending with the current page.

The 'position' property is used to reconstruct the order of the items in a BreadcrumbList. The convention is that a breadcrumb list has an itemListOrder of ItemListOrderAscending (lower values listed first), and that the first items in this list correspond to the "top" or beginning of the breadcrumb trail, e.g. with a site or section homepage. The specific values of 'position' are not assigned meaning for a BreadcrumbList, but they should be integers, e.g. beginning with '1' for the first item in the list.

Usage: Between 1000 and 10,000 domains
PropertyExpected TypeDescription
Properties from ItemList
itemListElement Thing  or
Text  or
For itemListElement values, you can use simple strings (e.g. "Peter", "Paul", "Mary"), existing entities, or use ListItem.

Text values are best if the elements in the list are plain strings. Existing entities are best for a simple, unordered list of existing things in your data. ListItem is used with ordered lists when you want to provide additional context about the element in that list or when the same item might be in different places in different lists.

Note: The order of elements in your mark-up is not sufficient for indicating the order or elements. Use ListItem with a 'position' property in such cases.
itemListOrder Text  or
Type of ordering (e.g. Ascending, Descending, Unordered).
numberOfItems Integer The number of items in an ItemList. Note that some descriptions might not fully describe all items in a list (e.g., multi-page pagination); in such cases, the numberOfItems would be for the entire list.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image ImageObject  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork Indicates a page (or other CreativeWork) for which this thing is the main entity being described.

Many (but not all) pages have a fairly clear primary topic, some entity or thing that the page describes. For example a restaurant's home page might be primarily about that Restaurant, or an event listing page might represent a single event. The mainEntity and mainEntityOfPage properties allow you to explicitly express the relationship between the page and the primary entity.

Related properties include sameAs, about, and url.

The sameAs and url properties are both similar to mainEntityOfPage. The url property should be reserved to refer to more official or authoritative web pages, such as the item’s official website. The sameAs property also relates a thing to a page that indirectly identifies it. Whereas sameAs emphasises well known pages, the mainEntityOfPage property serves more to clarify which of several entities is the main one for that page.

mainEntityOfPage can be used for any page, including those not recognized as authoritative for that entity. For example, for a product, sameAs might refer to a page on the manufacturer’s official site with specs for the product, while mainEntityOfPage might be used on pages within various retailers’ sites giving details for the same product.

about is similar to mainEntity, with two key differences. First, about can refer to multiple entities/topics, while mainEntity should be used for only the primary one. Second, some pages have a primary entity that itself describes some other entity. For example, one web page may display a news article about a particular person. Another page may display a product review for a particular product. In these cases, mainEntity for the pages should refer to the news article or review, respectively, while about would more properly refer to the person or product.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.

Instances of BreadcrumbList may appear as values for the following properties
PropertyOn TypesDescription
breadcrumb WebPage A set of links that can help a user understand and navigate a website hierarchy.


    <a href="">Dresses</a>
› <li>
    <a href="">Real Dresses</a>
<ol itemscope itemtype="">
  <li itemprop="itemListElement" itemscope
    <a itemprop="item" href="">
    <span itemprop="name">Dresses</span></a>
    <meta itemprop="position" content="1" />
› <li itemprop="itemListElement" itemscope
    <a itemprop="item" href="">
    <span itemprop="name">Real Dresses</span></a>
    <meta itemprop="position" content="2" />
<ol vocab="" typeof="BreadcrumbList">
  <li property="itemListElement" typeof="ListItem">
    <a property="item" typeof="WebPage" href="">
     <span property="name">Dresses</span></a>
     <meta property="position" content="1">
› <li property="itemListElement" typeof="ListItem">
    <a property="item" typeof="WebPage" href="">
    <span property="name">Real Dresses</span></a>
    <meta property="position" content="2">
<script type="application/ld+json">
 "@context": "",
 "@type": "BreadcrumbList",
   "@type": "ListItem",
   "position": 1,
    "@id": "",
    "name": "Dresses"
   "@type": "ListItem",
  "position": 2,
     "@id": "",
     "name": "Real Dresses"

Schema Version 1.999999